CEO RW TALENT LLC
Rachael West is one of the busiest and most successful on-camera and voice-over talents in Denver. She’s the host of Denver Channel 8’s television show “Dtown” and has beening acting, performing and delivering top-quality voice-overs for local, national and international clients for over 10 years. She sat down with DenPeeps to give her advice about taking on the role of business owner in the competitive field of “show biz.”
Why and how did you start your business?
I started my business to represent myself as a performer. Acting and voice-over work is how people see you, how you represent yourself, and what your brand is as a person. Like any other business owner, you have to have a brand so people know what you’re all about. I created RW Talent to represent me to the world, so people understand what I do. I act, I host, I perform, and I do voice-overs.
What knowledge did you WISH you had before starting your business?
I wish I’d had someone sitting behind me and reminding me that I could do it. But I could do it with a TEAM. It’s okay to bring people into your circle and ask for help. You are the leader and person with the vision for your business, but it’s okay to bring people in, ask for their expertise, ask what they think of your decisions. Get their opinions, ideas and other perspectives. I wish someone has told me, “It doesn’t have to be all you.” It can be you and all the other people you value in your team.
When did you know it was time to grow, and how did you handle it?
I knew it was time to grow when I wasn’t sleeping, I forgot to eat, and bathroom breaks were few and far between. More clients were coming to me, it was a blessing, but I couldn’t handle it all myself. I realized it was time to expand my offerings, but also expand the help that I had. Bring in the team members, bring in others who can do the accounting so I’m not crunching those numbers. I’m doing what I do best. I didn’t handle it too well at the beginning, I thought, “Of course I can do this all myself! I don’t need other people!” But I DO need other people. There were growing pains but now I have a team, and growth is better than ever.
What advice would you give to a person out of college who wants to start a business?
Technology makes it seem easy to just go online, use crowdfunding or emailing everyone, or use Facebook to tell everyone about your business, and think those things are all you need to succeed. You need to combine technology with reality. There is still value in meeting people face to face, in writing hand-written notes, and talking on the phone and in person. Technology is nice but if you don’t have the heart, passion and humanity behind it, I strongly doubt your business venture will go as smoothly and quickly as you want. Technology and living can help catapult you to where you want to go.