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Patrick Tennyson| CEO | The Butterfly Pavilion

Patrick Tennyson CEO The Butterfly Pavillion

Patrick Tennyson

 

CEO The Butterfly Pavillion

 

DenPeeps Interview

 

DenPeeps:

 

Your business history, not just WHEN you started but HOW and WHY?
What was it out there that you saw needed to exist to solve specific problems people have?

 

Patrick Tennyson:

 

I’ve been in environmental conservation my entire professional career. I have been fortunate to work at organizations such as The Audubon Society, Nature Conservancy, Denver Zoo and Denver Botanic Gardens. A lifelong commitment to conservation and conservation education is critical to advance current perceptions of the natural world in which we live. The Butterfly Pavilion is an amazing conduit to connect with our community and provide unique opportunities to inspire environmental awareness.

 

DenPeeps:

 

Tell me about your biggest victory in customer service?

 

Patrick Tennyson:

 

Customer service, or “customer care” as I call it, is not an action, it is a philosophy. Successes come when your entire team buys into and practices that philosophy. The rewards come when you hear that people who have come to your business notice that it is different, and that they are treated differently than anywhere else. In the end that is what matters most and leads to a continued connection.

 

DenPeeps:

 

Tell me about your business growth. When did you know it was time to grow and how did you handle it?

 

Patrick Tennyson:

 

The nonprofit sector offers unique opportunities for both financial and social impact on the community. Financial growth is a byproduct of good, strategic planning and cultural development, in response to serving the mission of the organization and providing important services and experiences to our constituency. The value lies in identifying what part of our mission do we do better than anyone else, and how that will drive resources to continue to perpetuate our business. The reality is, success perpetuates investment, which inspires even more success.

 

DenPeeps:

 

What knowledge did you WISH you had before you started your business?

 

Patrick Tennyson:

 

An organization’s financial stability lies in its culture. You of course can run a business without a strong culture, however to sustain your business for a long period of time, company culture must be practiced and enriched over time.

 

DenPeeps:

 

How do you balance being a CEO and being a worker bee?

 

Patrick Tennyson:

 

As a CEO of a growing nonprofit, you can find yourself wearing a great number of hats and responsible for numerous outcomes. It is critical to support effective and sustained growth by developing team members that can own outcomes and effectively move the business forward. Like any good business, the CEO must surround themselves with confident, capable leaders that are committed to the vision and are a key part of its execution.

 

DenPeeps:

 

What advice would you give to a person just out of college?

 

Patrick Tennyson:

 

I would welcome any new person to the nonprofit industry with open arms; there is a ton of work to get done. I would also recommend that they prepare themselves for a rewarding experience with successes and achievements that are measured in many ways that are beyond compensation.

 

The economic ebbs and flows have a tremendous influence on business. When the economy is not performing, that is the time when you have to demonstrate a sincere commitment to the sector without a lot of reward. Be prepared to do so knowing that when the economy turns, the time you’ve dedicated with pay off exponentially.

 

DenPeeps:

 

If your business is over 10 years old, what has changed about how you market and sell today vs. long ago, and what has stayed the same?

 

Patrick Tennyson:

 

The only thing that has stayed the same in our marketing efforts over the last 20 years is the critical importance of brand awareness and a connection to the consumer. With the evolution of social media and electronic marketing, we live in a completely different landscape than we did even five years ago. I’m certain these same developments will have influential impact on future marketing as well. Strategies and tactics continue to evolve to best connect with constituencies.

DenPeeps:

 

How do you balance being a CEO and being a worker bee?

 

Patrick Tennyson:

 

As a CEO of a growing nonprofit, you can find yourself wearing a great number of hats and responsible for numerous outcomes. It is critical to support effective and sustained growth by developing team members that can own outcomes and effectively move the business forward. Like any good business, the CEO must surround themselves with confident, capable leaders that are committed to the vision and are a key part of its execution.

 

Pick up the phone and call 307-421-9071 and visit the Butterfly Pavilion soon!

(Be sure to tell him you read his interview on DenPeeps.com!)

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