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Dennis A Gereaux Printing Done Quickly

When You Put Your Customer First You Win Every Time!

Dennis A Gereaux Printing Done Quickly

DenPeeps:

Tell me about your biggest victory in customer service?

Dennis:

This one is easy. One of my customers from the Big Box store found out that I opened my own shop and tracked me down. At the time we were printing about $50.00 a month in product for her. She loved our culture so much that she recommended us to her corporate headquarters office in New York. Today we are doing nearly $500,000 in business with that company.

DenPeeps:

Tell me  about your worst nightmare in customer service?

Dennis:

There are no bad customers, only ones that are more difficult than others.

DenPeeps:

Tell me about your business growth. When did you know it was time to grow and how did you handle it?

Dennis:

Quite frankly because of the speed of our growth, it has all been shoot from the hip. At this point, we know that our growth will continue at this speed so we are working with our equipment and product supplier to be ready for the future.

DenPeeps:

What advice would you give others in your industry starting a business?

Dennis:

Be nice, be giving, be friendly, and remember how you want to be treated by the companies that you buy from and treat your customers that way.

DenPeeps:

What do you wish your business had more of? (besides clients and money)

Dennis:

Right now, everything is just right!

DenPeeps:

How do you balance being a CEO and being a worker bee?

Dennis:

I have hired good people willing to learn how to treat customers in the same manner that I do.

DenPeeps:

Is there a quote from someone what inspires you in your business?

Dennis:

Not a quote but rather all of the advice and information that Eric and Angel of the Experience Pros give. It is invaluable to small business. I learn so much and am so inspired by them.

DenPeeps:

What advice would you give a young person just going to college?

Dennis:

Get a liberal arts degree. It will be the most beneficial for the work world at large. If you desire a specialized education, make sure that that is what you are going to pursue. Pursue your passion, not what you think you can get rich at doing.

DenPeeps:

What advice would you give to a person just out of college?

Dennis:

Unless you are going to work in a specialized profession that you studied for, forget most of what you were indoctrinated in.

DenPeeps:

What is your favorite part of the day?

Dennis:

Morning. I am at my best then.

DenPeeps:

What is your “oldest trick in the book”. What in your business works every time?

Dennis:

Treat people like people not customers.

DenPeeps:

Do you work with your family? What are some of the good points and some of the bad ones?

Dennis:

Yes, my entire company is made up of family and close friends.

DenPeeps:

Are there any government or financial tax laws you wish were different and if they were, how would that help your business?

Dennis:

We need total tax reform for small business. With all of the local, state, and federal taxes I have paid nearly $250,000 in the last two and a half years. Think how many more people I could hire with that money as well as build my business larger. What happens to that money…perhaps give it to people that do not want to work!

More about Dennis and Printing Done Quickly:

Age 65, retired but not ready to quit. There’s more for me to do! These were my thoughts when I decided to start again. I needed a legacy. I needed to know that I would be remembered for more than, “He was a nice guy”.

It was at this point that I started to formulate a plan, in my head, to create a business that would not only make money but also demonstrate how success can be achieved by making customers happy.

I had been working in my part-time retirement job for one of the “Big Box” stores for 4 years. I was the printing department manager and had built quite a following of loyal customers. I didn’t care about how much money I made, I just enjoyed the relationships and the challenge of giving the customer a great experience. It was very satisfying for me to know that my customers got an exceptional “Big Box experience. Everyone knows what the normal customer service experience is at stores like these. While it was never said out loud, everyone knew that, “If the customer isn’t happy, it’s not a problem, a new customer will be walking in the store in 5 minutes”. This may not be the motto of every Big Box company store but it certainly is what it feels like when you shop there.

After four years of the “corporate experience” I decided that I needed to make a change and started to formulate my plan. I knew that customers were more than a bottom line on a spread sheet and I set out to prove it. I resigned from the “Box” and from that moment, PDQ, LLC was formed.

Printing Done Quickly opened on February 5th 2012 in a small retail spot in Highlands Ranch, Colorado and has grown a hundred fold in the past two and one-half years. I started with myself and one other employee and today we have more than ten customer oriented associates in the operation and a large production facility that opened last July. Everyone in the organization understands what our “why” is. Our motto and mission is; “To serve our customers as we wish to be served”.   This is the way I ran my printing department in the Big Box store and it is now and will always be the way we do it at PDQ.